The Competitive Playbook

The Competitive Playbook will teach you how to build a program that...

1. wins more competitive deals for your business
2. helps you stand out within your org and get promoted

Here's what you'll learn:

• How to identify your top competitors
• How to identify gaps (opportunities) in your competitive landscape
• Non-product based differentiators that you should be investing in
• How to stay in the loop on your competitors' activities
• How to build a competitive intelligence flywheel to get MORE help without hiring anyone
• The five ways you should bundle and distribute competitive updates for teams
• The content you'll need to consistently deliver (and how to create it)

PLEASE NOTE: the intention of this playbook is to give you a set of proven tools and frameworks. But every company is different. It's up to you to assess your business and/or work with your manager or leadership team to determine what should or shouldn't be implemented from this playbook.