Profile PictureAndy McCotter-Bicknell

One of the top voices in B2B Competitive Intelligence, Andy McCotter-Bicknell helps SaaS businesses build healthy competitive programs. He's the current Head of Competitive Intelligence at ClickUp, and the former Head of Competitive Intelligence at ZoomInfo. He has enabled hundreds of individuals to build competitive programs from scratch and win more deals. Learn more about Andy's approach at

The Competitive Playbook


CLASSIFIED: 13 Tips To Gain a Competitive Advantage


30-Day Competitive Intel Program